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“With
the current pace of technological change and the rapid spread of the World
Wide Web, as well as 2010 on our doorstep, advertising online provides a
gateway to the fastest growing media audience in the world, 24 hours... 7
days a week... 365 days a year.
Online
advertising provides an interactive element like no other traditional
advertising medium. Web-based advertisements allow companies to develop a
one-on-one relationship with prospective and existing clients. With one
click a viewer can be transported to the advertiser's own website. This
element can be a vital addition to businesses that target audiences that
are constantly bombarded with traditional print, visual and audio media
messages. “ |